Everything under one roof.
For Thermo Fisher Scientific, a booth was designed and executed at the Analytica in Munich, where the company presented a large number of its divisions under the umbrella of a uniform corporate concept. The individual product exhibition areas were complemented by shared entertainment zones and areas where new digital scientific innovations were presented.
The special challenge was to efficiently and structurally coordinate the large number of trades within the short construction time. In addition, we bundled the requirements of just under a dozen divisions in advance and implemented them accordingly. For this reason, the actual booth construction was completed by us two days before the start of the trade fair in order to support the client in the subsequent device installation.