In 2015 Daimler’s annual shareholder meeting took place at the CityCube Berlin for the first time. Parallel to this move, the event was changed to a new corporate design. Thus a completely new appearance of the group and its product branding was developed.
The plus sixty-meter-wide stage was animated by so-called soft edge projections to a moving, silver entity. Nearly 30 vehicle exhibits, media and interactive applications, enclosed by a nearly 200 meter long graphic loop, formed the 6,000 m² platform where the product brands could present themselves in a quality just as outstanding as that of the group’s research topics. In addition to the structural execution of the stage and exhibition, we were also responsible for the complex interaction of all involved trades and processes in accordance with the requirements of stock corporation law.